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Rebranding the third most visited monumental complex in the world. This project is a Rebranding proposal with the creation of a cross-media communication campaign for the enhancement of the park, its image, and the experience of the visit, through the design of a communication strategy including digital advertising materials and products and printing.
This dissertation project, for the achievement of the Graphic Design degree at the IED (European Institute of Design in Rome), is a Rebranding proposal with the creation of a cross-media communication campaign for the enhancement of the park, its image and experience of the visit, through the design of a communication strategy including digital advertising materials and products and the press.
Samuel Riggio, together with the Ultimo team, a team of 2020 grad students from various departments, carried out a complete restyling of the historic look of the Colosseum Archaeological Park.
In 6 months of work together with the Ultimo team, Samuel Riggio created a project proposal to enhance the visual identity of the Colosseum Archaeological Park followed by the speaker Matteo Modena, presented to the Park Commission in September 2020. Voted by the IED commission with a final grade of 108/110 and Recognized as one of the Design AWARD 2020 projects by the IED.
"Working for a historical archaeological identity recognized by the whole world as the third most visited monumental complex in the world was one of the most exciting projects I worked on."
Samuel Riggio
