Parco Archeologico del Colosseo
Rebranding Design
Rebranding the third most visited monumental complex in the world. This project is a Rebranding proposal with the creation of a cross-media communication campaign for the enhancement of the park, its image, and the experience of the visit, through the design of a communication strategy including digital advertising materials and products and printing.
This dissertation project, for the achievement of the Graphic Design degree at the IED (European Institute of Design in Rome), is a Rebranding proposal with the creation of a cross-media communication campaign for the enhancement of the park, its image and experience of the visit, through the design of a communication strategy including digital advertising materials and products and the press.
Samuel Riggio and the Ultimo team, comprised of 2020 graduate students, revamped the visual identity of the Colosseum Archaeological Park. The project, which took 6 months to complete, was presented to the Park Commission in September 2020 and highly commended by the IED commission, scoring 108/110. It was also recognized as one of the Design AWARD 2020 projects by the IED.
Project Management: Team Ultimo
Branding: Samuel Riggio
Project Management: Team Ultimo
Branding: Samuel Riggio
